Reading this explanatory article on the way companies use SDKs to track us got me thinking about privacy (again!). Our digital data is much more valuable than we realise but all this technology is so new that until recently governments have basically left companies to regulate themselves.
So here’s a couple of things we can do to on the iPhone to shore up our defences:
1.Turn on “Limit ad tracking”
Ad tracking is used by advertising networks to target ads at you in apps. Limiting this restricts tracking of ads across apps.
How: Settings > Privacy > Advertising > Limit Ad Tracking
2. From time-to-time, reset your advertising identifier.
The above “Limit ad tracking” setting relies on the honesty of app developers. You can add an extra layer of privacy protection by resetting the ad identifier for your device.
How: Settings > Privacy > Advertising > Reset Advertising Identifier
There’s more you can do as well. Here is the complete list (from which these two are taken) kindly prepared by the good folk DuckDuckGo.
If you use android (AKA ‘digital data vacuum cleaners’) you’re on your own!